LO3/LO4: Glossary
UPS- Unique Selling Point - the aspect(s) of a product that makes it standout from competitors UGC- User Generated Content - the media content made by prosumers in the digital age. Any form of content - posts, images, videos, reviews, etc. - created by consumers on an online or social network. Folksonomy- basically a system of sharing of ideas across an online community. Achieved through geo-tagging, sharing, tagging (folk - community, taxonomy - system so it is a portmanteau) Twitter - used to share quick thoughts and idea or retweet things. Social media metrics/measurements - analysis of the number of people accessing posts - e.g. using tools such as Sprout Social Social media aggregation - using online tools (such as Hootsuite) - to pull together your online content so it is released across different social media to maximise the message you are sending Hootsuite - massive managing social media system that controls the access to different social media pla...