Unit 6: Social media and globalisation

UPS- Unique Selling Point - the aspect(s) of a product that makes it standout from competitors  UGC- User Generated Content - the media content made by prosumers in the digital age. Any form of content - posts, images, videos, reviews, etc. - created by consumers on an online or social network.  Folksonomy- basically a system of sharing of ideas across an online community. Achieved through geo-tagging, sharing, tagging (folk - community, taxonomy - system so it is a portmanteau)  Twitter - used to share quick thoughts and idea or retweet things.  Social media metrics/measurements - analysis of the number of people accessing posts - e.g. using tools such as Sprout Social Social media aggregation - using online tools (such as Hootsuite) - to pull together your online content so it is released across different social media to maximise the message you are sending  Hootsuite - massive managing social media system that controls the access to different social media pla...

What is social media measurement? Social media measurements is when the creator uses methods to then gather information on how popular the content they have posted have been, this is so then the creator can then  see if the content they post is effective to the audience or needs to be changed.  How can social media measurement aid audience response to a campaign? Some methods that a producer can measure the response from the audience can be through the likes on the post, shares, use of hashtags on the social media platform, comments section and the views on the post. To do this the producer could use the marketing agency's to see the responses on the content.  What tools could a marketing agency use to measure audience response to content? Unbox social, Mention, Hootsuite, Keyhole, TweetReach, Tailwind, Brand24, Zoho social, Buffer, Sprout social Choose Avatar Games or In Home Hits – what content could you put out to generate initial interest based on your mindmaps? ...

What I think will need to be done for section B - Break down the content into sections  - Different methods of how social media can be used to market the products - Concerned with the idea of a company wanting to release a new product or service that is to relate to digital media (app, game,TV show etc)  - Plan the social media marketing campaign for the release or launch of the product  Way to start the exam question  The objectives of this social media campaign are ...  InHomeHits The objective of this social media campaign are to promote their TV series and to gain an interest from the audience to get an wider audience for the new drama show they are launching.  Avatar Games The objective of this social media campaign are to promote the game and to gain an interest from the audience about the games production and release, it also needs to create awareness that colleges, students and parents have for the game and to eat healthier in a fun matter. To encou...

 Cultural censorship- of social media and the impact on media production (e.g. in China, North Korea, Turkey these places are dictatorships) 'free press' criticize 'government state' they want to stay incharge of their citizens. Don't allow Western social media.  Bias and ideology - ( .e.g. in terms of cultural distinction of social norms and marketing practice)  China, North Korea and Turkey and other places would not be able to distribute their products globally through social media for people outside these places don't use the same social media.  China social media  Biased - when one opinion overpowers another idea, can be that someone is interested in something so would favor it over other things.  Ideology - values, beliefs and viewpoint 

Media regulation - this is when the media gets regulated by as company to make sure all content is appropriate and isn't offensive.  Media relates to social media - makes sure that regulating media content on Twitter, Facebook etc. (IPSO, ASA, Ofcom)  Theory does media regulation link to? Moral panic 

 Regulation- (data protection act, self-regulation, freedom of speech verses inciting hate speech, injunctions, ISP role) Role of regulatory bodies- (independent Press Standards Organisation (IPSO), Ofcom) in production of online content) Personnel and sharing of online complaints- (staff complaint on social media)  Freedom of speech verses inciting hate speech- freedom of speech is where people can express their own opinions safely and without offending someone whilst inciting hate speech is where people post their hate speeches about certain topics that can offend people online. Responsibility needs to be taken when posting to make sue not to offend anyone.  Injunctions - illegally disclosing information about someone or something.  https://www.theguardian.com/world/2019/sep/03/the-myth-of-the-free-speech-crisis - people saying hate speech and freedom of speech is normalised too much and there needs to be laws against it.  Internet service providers have a res...