Revision

- professional social media 

business 

Charlie Marie Wilson on Twitter: "Can someone give Aldi's social media manager a payriiiiise. Their page is a work of art! @AldiUK @AldiUSA #Aldi https://t.co/CNMOBidJE7" / Twitter

Artists Why Ariana Grande Is Able to Get So Many Instagram Followers - AdvertiseMint

Newsoutlet 

Exec Summary - BBC Refocus on Instagram - Reuters Institute Digital News Report

Ages:

Instagram - 16 - 30

twitter (microblogging site) - 16 - 50

snapchat - 16 - 30

Facebook - 30 - 50

tiktok - 10 - 25 

YouTube - 12+ 

reddit - 12+

pintrest - 14+

Content: 

Instagram - funny memes, personal posts, videos, photoshopped photos

Twitter - memes, arguments 

Facebook - holiday photos, people selling stuff, mums posts, funny videos, 

snapchat - news, adverts, personal photos and videos

titkok - lifestyle advice, dance videos, adverts, 

YouTube - vlogs, review videos, 


Conglomerate 

- Disney

- Series, movies, animations, dramas, real life

- UK, Ireland, Germany, Switzerland, Spain, Italy, France, Norway, Sweden, Denmark, Finland, Iceland, Belgium, Luxembourg, Portugal. 

Global village - wrote a book called 'Understanding Media: The Extension of Man' saying there will be advanced in technology, we would be more interconnected with one another and be able to talk to each other digitally. This is turn would being about a tribal mentality, focusing on 'in and out groups' - in a political context this can be seen as discriminatory and having negative connotations. 

Positives:

- Easier to communicate 

- Easy to have information 

- Developed lifestyle 

- Increased human efficiency at work

- Know about what is happening in other countries faster 

- Colaboration


Negatives:

- Misuse of information 

- Sometimes fake news makes social collision

- Bullies, trolls, pedophiles 

- Reliant on technology 


Web - utopianism ( Web 2.0 can bring society together to promote social goods - David Gaunlett)

Positives for utopianism 
Digital trendsetting (influencers, bloggers, twitter)
collaborative production
online UGC content 
video games 
virtual environments
tutorials 

Electronis agora - electronic meeting place Howard Rheingold (1991) 

Crowd funding 
crow sourcing 

 Long Tail Theory (2004/5) - To describe the way in which new technologies have enabled audiences to have choice over the about of media they can access. Not just mass/ popular, but niche. Web economics - not as popular people can sell their content as well just like the popular people. Pushed recommendations by the web  ( Web 3.0 or the Semantic Web) 

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