LO3/LO4: Glossary

UPS- Unique Selling Point - the aspect(s) of a product that makes it standout from competitors 

UGC- User Generated Content - the media content made by prosumers in the digital age. Any form of content - posts, images, videos, reviews, etc. - created by consumers on an online or social network. 

Folksonomy- basically a system of sharing of ideas across an online community. Achieved through geo-tagging, sharing, tagging (folk - community, taxonomy - system so it is a portmanteau) 

Twitter - used to share quick thoughts and idea or retweet things. 

Social media metrics/measurements - analysis of the number of people accessing posts - e.g. using tools such as Sprout Social

Social media aggregation - using online tools (such as Hootsuite) - to pull together your online content so it is released across different social media to maximise the message you are sending 

Hootsuite - massive managing social media system that controls the access to different social media platforms (put what you want to Hootsuite and it will send all your content to the most suitable social media channel) 

Social media sales funnel - a marketing funnel is a path that your customers or potential audience travel through (5 stages awareness, consideration, action (main one if audience take action or buy products), engagement, advocacy), lets you know what your company must do to influence consumers at certain stage and engagement with content is measured through metric/analysis tools