Unit 6: Social media and globalisation

What is social media measurement? Social media measurements is when the creator uses methods to then gather information on how popular the content they have posted have been, this is so then the creator can then  see if the content they post is effective to the audience or needs to be changed.  How can social media measurement aid audience response to a campaign? Some methods that a producer can measure the response from the audience can be through the likes on the post, shares, use of hashtags on the social media platform, comments section and the views on the post. To do this the producer could use the marketing agency's to see the responses on the content.  What tools could a marketing agency use to measure audience response to content? Unbox social, Mention, Hootsuite, Keyhole, TweetReach, Tailwind, Brand24, Zoho social, Buffer, Sprout social Choose Avatar Games or In Home Hits – what content could you put out to generate initial interest based on your mindmaps? ...

What I think will need to be done for section B - Break down the content into sections  - Different methods of how social media can be used to market the products - Concerned with the idea of a company wanting to release a new product or service that is to relate to digital media (app, game,TV show etc)  - Plan the social media marketing campaign for the release or launch of the product  Way to start the exam question  The objectives of this social media campaign are ...  InHomeHits The objective of this social media campaign are to promote their TV series and to gain an interest from the audience to get an wider audience for the new drama show they are launching.  Avatar Games The objective of this social media campaign are to promote the game and to gain an interest from the audience about the games production and release, it also needs to create awareness that colleges, students and parents have for the game and to eat healthier in a fun matter. To encou...

 Cultural censorship- of social media and the impact on media production (e.g. in China, North Korea, Turkey these places are dictatorships) 'free press' criticize 'government state' they want to stay incharge of their citizens. Don't allow Western social media.  Bias and ideology - ( .e.g. in terms of cultural distinction of social norms and marketing practice)  China, North Korea and Turkey and other places would not be able to distribute their products globally through social media for people outside these places don't use the same social media.  China social media  Biased - when one opinion overpowers another idea, can be that someone is interested in something so would favor it over other things.  Ideology - values, beliefs and viewpoint 

Media regulation - this is when the media gets regulated by as company to make sure all content is appropriate and isn't offensive.  Media relates to social media - makes sure that regulating media content on Twitter, Facebook etc. (IPSO, ASA, Ofcom)  Theory does media regulation link to? Moral panic 

 Regulation- (data protection act, self-regulation, freedom of speech verses inciting hate speech, injunctions, ISP role) Role of regulatory bodies- (independent Press Standards Organisation (IPSO), Ofcom) in production of online content) Personnel and sharing of online complaints- (staff complaint on social media)  Freedom of speech verses inciting hate speech- freedom of speech is where people can express their own opinions safely and without offending someone whilst inciting hate speech is where people post their hate speeches about certain topics that can offend people online. Responsibility needs to be taken when posting to make sue not to offend anyone.  Injunctions - illegally disclosing information about someone or something.  https://www.theguardian.com/world/2019/sep/03/the-myth-of-the-free-speech-crisis - people saying hate speech and freedom of speech is normalised too much and there needs to be laws against it.  Internet service providers have a res...

Proliferation of social media - communication that reaches between a large number of people/social media. links to advantages (marketing) and disadvantages (cyberbullying, messages lost) What media regulators might link to the monitoring and production of online content? OfCom (regulate the content on TV, radio etc) IPSO (print content)  ASA (production content if advertising)  Self-regulation - regulating what content you put online and taking responsibility. (key problems that industries and people have is that accounts can get removed if content is reported as offensive)

 Long Tail Theory (2004/5) - To describe the way in which new technologies have enabled audiences to have choice over the about of media they can access. Not just mass/ popular, but niche. Web economics - not as popular people can sell their content as well just like the popular people. Pushed recommendations by the web  ( Web 3.0 or the Semantic Web)  How did the interactive web develop? encourages other people to access more than just mainstream and popular content. 

Disadvantages of social media Moral panic- a theory that can be used to describe the way in which the mass media create folk devils out of products or groups of people. (TikTok - international security concern) Fake News- the way in which unauthorised or untrue news sources are spread virtually using social media. (Donald Trump - ) When something spreads virally it can also be a negative thing not just a positive depending if it is true.  Trolling/Cyberbullying - are terms used to describe the way that celebrity/individuals are targeted online in negative ways.  Negative body image/unrealistic expectations - is way in which social media and online technologies can be used to promote false lifestyles, which can be damaging to mental health of teenagers.  Fake products to 'help' body image Negative publicity for brands or companies-viral memes, parodies, sarcasm are all problems for large brands. Cultural impact- proliferation of social media cultural imperialism and promot...

- To describe the way in which new technologies have enabled audiences to have choice over the about of media they can access. Not just mass/ popular, but niche. Web economics ( Web 3.0 or the Semantic Web) Own words:  The long tail theory is when there is a decrease in the amount of physical copies of music, movies and CDs are bought, for example everyone now streams and subscribes to content and streaming platforms such as Sound Cloud and Spotify. From this it shows that people can gain a profit from selling music, however it is shown that people can get the same amount of money from multiple different indie artists music sold compared to a popular artists such as Little Mix. From this it has developed to people being recommended music and movies from what they have previously accessed. An example of this happening is when you watch something on NETFLIX you will then get recommendations. 

Crowdfunding - funding from large numbers of people that contribute little amounts of money online with the promise they will be paid back (kickstarter). Crowdsourcing - gathering information from a large number of people that have certain skills in certain areas, can be cheaper than a professional (Linkedin)  Electronic agora - Online meeting place, used with social media Web-utopia - using the web will be beneficial for humanity

  26 - D* 23 - D 18 - M 12 - P  9 - 11 - R 8 - U  SECTION A 1a) Identify three possible problems media producers might face when using Twitter to market a digital media product. - Twitter is a microblogging app - Limited characters (words) - Used to display opinions  - Has lots of opinionated traffic from multiple different users  - Cant promote a product if you have a small following - Twitter is a popular social media platform - Digital producers do use Twitter  1 On Twitter there are limited characters to use so the company could not fully market the product properly because they can't write much about the product. 2 Twitter is mainly used for people to display their opinions meaning the post could be ignored by the  audience.  3 For users to see your posts about the products the company would need to build a following up for their product to be seen.  (b) Explain one way that social media has contributed to a change in the ...