The Long Tail Theory (Chris Anderson, 2004)

- To describe the way in which new technologies have enabled audiences to have choice over the about of media they can access. Not just mass/ popular, but niche. Web economics ( Web 3.0 or the Semantic Web)

Own words: 

The long tail theory is when there is a decrease in the amount of physical copies of music, movies and CDs are bought, for example everyone now streams and subscribes to content and streaming platforms such as Sound Cloud and Spotify. From this it shows that people can gain a profit from selling music, however it is shown that people can get the same amount of money from multiple different indie artists music sold compared to a popular artists such as Little Mix. From this it has developed to people being recommended music and movies from what they have previously accessed. An example of this happening is when you watch something on NETFLIX you will then get recommendations. 



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