Unit 6: Social media and globalisation

Crowdfunding - people who go online and gain funding to start a project that they would never have managed to do previously ( https://www.kickstarter.com most popular method for someone to post their idea and then try and get funding)  Crowdsourcing- sourcing model in which individuals or organisations obtain personnel for projects and to collaborate on projects, find people with certain skills can be for free or pay for them. (https://www.kickstarter.com) - Lego - Starbucks  - Boeing  - Samsung  - NASA

Howard Rheingold (1991) foresaw the sharing of technology software, ideas and content and termed the phrase electronic agora .  https://vanillaforums.com/en/ - blogs - reddit  - games spot  - discourse - Stack over flow  - break time free 

 Global village- everyone can connect through the internet  (blogger wouldnt save)

Web-utopianism - online communication helps bring about a more decentralized, democratic, and Liberian society.  - Digital trendsetting  Influencers, Instagram  (Molly-Mae certain hair curlers)   Relates to the idea of utopianism for people are being influenced by a celebrity from social media I do not believe that this is harmful and is a harmless influence - Collaborative production  Cloud9 - Online UGC production  Sound Cloud Both people can edit things together because of utopianism  Useful for people to then promote themselves and put their products out - Video games e-Sports - Virtual environments Second life (virtual environment ) - Tutorials YouTube

Web-utopianism - online communication helps bring about a more decentralised, democratic, and Liberian society.  David Gauntlett (2018)  - web utopian and believes that geographical boundaries thanks to social media. 

Global village - wrote a book called 'Understanding Media: The Extension of Man' saying there will be advanced in technology, we would be more interconnected with one another and be able to talk to each other digitally. This is turn would being about a tribal mentality, focusing on 'in and out groups' - in a political context this can be seen as discriminatory and having negative connotations.  Twitterati- someone that goes on Twitter a lot to express their opinion thinking everyone was to hear about it .e.g.  Pierce Morgan  Positives: - Easier to communicate  - Easy to have information  - Developed lifestyle  - Increased human efficiency at work - Know about what is happening in other countries faster  Negatives: - Misuse of information  - Sometimes fake news makes social collision - Bullies, trolls  - Developed countries can stifle development of undeveloped and under - developed countries this can led to technological divide (people that h...

 Cross platform marketing - Marketing products over multiple different media platforms such as apps, websites, email etc Wikinomics theorist - Don Tapscott and Anthony D. Williams (2006) Importance of Wikinomics as part of understanding globalisation -  Changed the global economy and can distribute it to a platform and make money from it. 

 Loki series  Purpose: The purpose of this series is to develop the Loki character and to give the audience answers to the change in the timeline for when Loki was arrested in the first Avengers movie but got the tesseract from Tony Stark dropping it and disappeared when the Avengers where trying to gather the infinity stones. In the series there is then shown to be a TVA company that controls and protects the sacred timeline, Loki is determined to then take down the TVA for he craved to be in-control and rule the world. However, in the series Loki had the purpose to find Sylvie, where Loki then lost his passion to take over the world and to rule everyone.  Production company: Marvel studios  Target audience: age rating- 14,  Distributed: Disney+ Social media promotion: