LO1: Purposes and uses of social media channels


 

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LO2 Task2: Legal and Ethical - Regulation

 Regulation- (data protection act, self-regulation, freedom of speech verses inciting hate speech, injunctions, ISP role) Role of regulatory bodies- (independent Press Standards Organisation (IPSO), Ofcom) in production of online content) Personnel and sharing of online complaints- (staff complaint on social media)  Freedom of speech verses inciting hate speech- freedom of speech is where people can express their own opinions safely and without offending someone whilst inciting hate speech is where people post their hate speeches about certain topics that can offend people online. Responsibility needs to be taken when posting to make sue not to offend anyone.  Injunctions - illegally disclosing information about someone or something.  https://www.theguardian.com/world/2019/sep/03/the-myth-of-the-free-speech-crisis - people saying hate speech and freedom of speech is normalised too much and there needs to be laws against it.  Internet service providers have a res...
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Revision

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- professional social media  business  Artists  Newsoutlet  Ages: Instagram - 16 - 30 twitter (microblogging site) - 16 - 50 snapchat - 16 - 30 Facebook - 30 - 50 tiktok - 10 - 25  YouTube - 12+  reddit - 12+ pintrest - 14+ Content:  Instagram - funny memes, personal posts, videos, photoshopped photos Twitter - memes, arguments  Facebook - holiday photos, people selling stuff, mums posts, funny videos,  snapchat - news, adverts, personal photos and videos titkok - lifestyle advice, dance videos, adverts,  YouTube - vlogs, review videos,  Conglomerate  - Disney - Series, movies, animations, dramas, real life - UK, Ireland, Germany, Switzerland, Spain, Italy, France, Norway, Sweden, Denmark, Finland, Iceland, Belgium, Luxembourg, Portugal.  Global village - wrote a book called 'Understanding Media: The Extension of Man' saying there will be advanced in technology, we would be more interconnected with one another and be able ...
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LO3/LO4: Glossary

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UPS- Unique Selling Point - the aspect(s) of a product that makes it standout from competitors  UGC- User Generated Content - the media content made by prosumers in the digital age. Any form of content - posts, images, videos, reviews, etc. - created by consumers on an online or social network.  Folksonomy- basically a system of sharing of ideas across an online community. Achieved through geo-tagging, sharing, tagging (folk - community, taxonomy - system so it is a portmanteau)  Twitter - used to share quick thoughts and idea or retweet things.  Social media metrics/measurements - analysis of the number of people accessing posts - e.g. using tools such as Sprout Social Social media aggregation - using online tools (such as Hootsuite) - to pull together your online content so it is released across different social media to maximise the message you are sending  Hootsuite - massive managing social media system that controls the access to different social media pla...
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